104 Having It All - Helix Persona Profile

ID #0013407Country: AUSFormat: PDF  
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This Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

This profile contains data that can help you understand your audience in terms of demographics, their attitudes to various important issues, how they spend their leisure time and what media they use. Nothing makes a more critical contribution to business decision making than a clear picture of your target market.

Tables, charts and information contained in this profile include:

Segmentation Analysis

  • Roy Morgan Values Segment*,
  • Roy Morgan Technology Adoption Segment, and
  • Roy Morgan Food Segments.

Demographics

  • Gender and Age,
  • States,
  • Education,
  • Personal and Household Income,
  • Occupation,
  • Socio-Economic Status,
  • Discretionary Expenditure,
  • Life-cycle Segments,
  • Number of Children in the Household,
  • Household Life-cycle Segments, and
  • Generations.

Attitudes

  • Health and Fitness,
  • Government and Social,
  • Environmental,
  • Personal,
  • Shopping and Product,
  • Food,
  • Media and Advertising,
  • Family and Home,
  • Finance, and
  • Holiday Attitudes.

Activities

  • Eating out/fast food activities,
  • Leisure activities,
  • Entertainment activities,
  • Sport watched on TV,
  • Sports and activities participated in.

Media Usage

  • Media Usage Summary,
  • Newspaper Readership,
  • Magazine Readership,
  • Types of Newspaper Read,
  • Top 10 Newspapers Read (incl. by major states),
  • Types of Magazines Read,
  • Top 10 Magazines Read (incl. by major states),
  • Weekly Commercial TV Viewing,
  • Radio Listening,
  • Time of Day and Channel of TV Shows Watched,
  • Types of TV Shows Watched,
  • Top 10 TV Programs People Especially Choose To Watch (incl. by major states),
  • Top 10 Radio Stations Listened To (incl. by major states),
  • Internet Usage,
  • Cinema Attendance,
  • Top 10 Websites Visited (incl. by major states),
  • Addressed and Unaddressed Mail Readership.

There is also extra information included in the additional insights section, reporting top line information on: Holiday, Finance, Gambling, Telecommunications and Retail behaviours.


* Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.

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