This Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.
This profile contains data that can help you understand your audience in terms of demographics, their attitudes to various important issues, how they spend their leisure time and what media they use. Nothing makes a more critical contribution to business decision making than a clear picture of your target market.
Tables, charts and information contained in this profile include:
There is also extra information included in the additional insights section, reporting top line information on: Holiday, Finance, Gambling, Telecommunications and Retail behaviours.
* Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network.
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