This betting report provides an overview of the betting – or wagering – industry. It shows the number of Australian adults betting, and the changes over time; in total and for horse racing, harness racing, greyhound racing and sports betting. Analysis of the number of players by State, gender and age is also provided, as well as annual spend per player and the share of spend at each type of venue.
This report also shows the total betting expenditure, how it’s changed over time, as well as the share of expenditure for horse racing, harness racing, greyhound racing and sports betting and the venue or method of purchase for each betting activity.
Access to this report will ensure key decision makers operating in the Australian betting industry are informed with the most accurate and relevant information on the betting industry in terms of trends, participation and profiling of gamblers. With insight into these trends, this report will equip you with all the necessary quantitative data for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.
The insights are drawn from Roy Morgan Single Source, an ongoing face-to-face survey of over 50,000 Australians annually. The gambling questions are based on an annual sample of approximately 18,000 Australians (and based to those aged 18+) who fill in and return a self-completion survey that is left behind after the initial interview.