About this Report
The Gambling Currency report provides an overview of the gambling industry, measuring the size of the total gambling market as well as the three main components, Gaming, Wagering and Lotteries/Scratch tickets and the changes in each over time. The report also looks at participation, cross category participation and internet usage. For each of the major forms of gambling, Poker Machines, Casino Table Games, Keno, Betting and Lotteries/Scratchies, the report measures overall market size for the current 12 months as well as trends over time. Participation by venue, gender, age and state of origin and annual spend per player are also measured.
Benefits of this Report
Access to this report will ensure key decision makers operating in the Australian gambling and entertainment industry are informed with the most accurate and relevant information on the gambling industry in terms of trends, participation and profiling of gamblers.
With insight into these trends, this report will equip you with all the necessary quantitative data for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.
The insights are drawn from Roy Morgan Single Source, an ongoing face-to-face survey of over 50,000 Australians annually. The gambling questions are based on an annual sample of approximately 18,000 Australians who fill in and return a self-completion survey that is left behind after the initial interview.
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