The Roy Morgan Currency Report on the Holiday Market is an accurate and consistent measure of Australians’ holiday behaviour both within Australia and overseas, including holiday preferences and future intentions to travel. The report includes details of recent regional and overseas visitation including duration, accommodation, spend, party size, transport and booking methods.
This report highlights the current status of the holiday market in Australia and the trends over the last 20 years. There are many influences on the changing preferences and habits of Australians; technology adoption, changing social habits and “external” events. Some of the more influential events were acts of terrorism particularly the Bali bombings in 2008, the Olympic games, particularly the Sydney Games in 2000, the Athens Games in 2004 and the Beijing Games in 2008 as well as the numerous advertising campaigns over the last 20 years.
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