This lottery/scratch ticket report provides an overview of the lottery/scratch ticket market. It shows the number of Australian adults buying lottery or scratch tickets, and the changes over time; for total Lotto, Ozlotto, Powerball, other lottery as well as total lottery and total scratch tickets. Analysis of the number of players by State, gender and age is also provided, as well as annual spend per player and the share of spend at each type of venue.
This report also shows total lottery and scratch ticket expenditure, how it’s changed over time, as well as the share of expenditure for each of the major types of lottery and the venue or method of purchase for each type of lottery.
Access to this report will ensure key decision makers operating in the Australian lottery/scratch ticket industry are informed with the most accurate and relevant information on the lottery/scratch ticket industry in terms of trends, participation and profiling of gamblers. With insight into these trends, this report will equip you with all the necessary quantitative data for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.
The insights are drawn from Roy Morgan Single Source, an ongoing face-to-face survey of over 50,000 Australians annually. The gambling questions are based on an annual sample of approximately 18,000 Australians (and based to those aged 18+) who fill in and return a self-completion survey that is left behind after the initial interview.