The media landscape in Australia is in an unprecedented state of disruption and change as digital media continues to upend established norms and business practices at a level we’ve never seen before. However, there is a ‘hard’ currency that remains constant that drives consumers to return to, or reject, brands and channels and that isTrustandDistrust.
For media channels and brands to survive and thrive they must buildTrust and crucially, minimiseDistrust.While a high level ofTrust will keep audiences engaged and coming back, a high, or increasing, level ofDistrustwill drive audiences (consumers) away – perhaps never to return.
The Media Trust NTS Report provides a comprehensive analysis of the media industry channel and organisation’s NTS, revealing how many Australians TRUST and DISTRUST different media brands. This is reported by:
If you would like more details on the Media Trust Report please contact Nikki TaylorNikki.Taylor@roymorgan.comor (03) 9629 6888.
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