This Roy Morgan Research Consumer Profile contains insightful quantitative data in ready-to-copy-and-paste charts and graphs that can be an invaluable resource for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.

This profile contains data that can help you understand your audience in terms of demographics, their attitudes to various important issues, how they spend their leisure time and what media they use. Nothing makes a more critical contribution to business decision making than a clear picture of your target market.

Provides an analysis in the form of tables and charts of the Melbourne population in Australia, by:

Demographics

Gender and Age,
Education,
Respondent Income,
Occupation,
Socio-Economic Status,
Discretionary Expenditure,
Life-cycle Segments and Number of Children,
Generations,
Roy Morgan Values Segments.

Attitudes

Health and Fitness,
Government and Social,
Environmental,
Personal,
Shopping and Product,
Food,
Media and Advertising,
Family and Home,
Finance and Holiday Attitudes.

Activities

Eating out/fast food activities,
Leisure activities,
Entertainment activities,
Sport watched on TV,
Sports and activities participated in.

Media Usage

Media Usage Summary,
Newspaper Readership,
Magazine Readership,
Weekly Commercial TV Viewing,
Radio Listening,
Internet Usage,
Cinema Attendance,
Addressed and Unaddressed Mail Readership,
Types of Newspaper Read,
Types of Magazines Read,
Time of Day and Channel of TV Shows Watched,
Types of TV Shows Watched.

There is also extra information included in the additional insights section, reporting top line information on: Holiday, Finance, Gambling, Telecommunications and Retail Behaviours.