This poker machine report provides an overview of the poker machine – or Electronic Gaming Machine (EGM) – industry. It shows the number of Australian adults playing poker machines, and the changes over time; in total and at pubs, clubs, hotels, bars, casinos and online. Analysis of the number of players by State, gender and age, as well as annual spend per player, is also provided.
This report also shows the total poker machine expenditure, how it’s changed over time, as well as the share of expenditure through pubs, clubs, hotels, bars, casinos and online.
Access to this report will ensure key decision makers operating in the Australian poker machine industry are informed with the most accurate and relevant information on the poker machine industry in terms of trends, participation and profiling of gamblers. With insight into these trends, this report will equip you with all the necessary quantitative data for your market review, strategic marketing planning, advertising brief development, management update presentation or conference address.
The insights are drawn from Roy Morgan Single Source, an ongoing face-to-face survey of over 50,000 Australians annually. The gambling questions are based on an annual sample of approximately 18,000 Australians (and based to those aged 18+) who fill in and return a self-completion survey that is left behind after the initial interview.