Since early 2018, Roy Morgan’s ongoing Risk Monitor has collected insights into companies and sectors Australians trust and distrust, and importantly reasons for these feelings.

The unique unprompted and open-ended methodology provides the opportunity for Australians to nominate any companies they trust or distrust in any sector. Each year around many Australians nominate companies in this sector, along with the reasons for each nomination in their own words – providing valuable quantitative and qualitative insights.

This report summarised analysis of insights into Australians’ perceptions of companies and the sector in general, including:

Where the sector ranks on Net Trust/Distrust Score amongst 27 sectors
Net Trust/Distrust Scores and rankings of key companies
Breakdown of Trust and Distrust Scores for key companies
Thematic analysis of reasons Australians trust and distrust key companies
Actual example verbatim comments from reasons Australians trust and distrust key companies – in the actual words used by Australians
Analysis of impact of any scandals or major reputation events on scores and reasons for trust and distrust
Trend analysis from 2018 and demographic analysis
A PDF report of around 40 pages including Executive Summary, charts, tables and commentary summarising key findings

The report is available for $52,360 (including GST) with delivery within 12 working days.