In this report, you’ll get vital information on:

How Australia’s biggest brands (with 20+ mentions in the past year) are ranked on Net Trust and Net Distrust during January 2025 to December 2025 with the previous ranking from 12 months ago also included in this report
Drivers of Trust and importantly the Drivers of Distrust across all industries combined
Examples of reasons Australians trust and distrust brands in their own words

You can use this report to:

Understand and benchmark where your brand sits within the Trust and Distrust landscape in Australia overall and within your industry (for brands with 20 or more mentions in the period)
Share the PDF report within your organisation, with a hardcopy report also provided
Minimise material risk to your brand by understanding and addressing Distrust
Develop strategy that delivers sustainable long-term results for customers, shareholders and staff

Additional Information

The Roy Morgan Risk Monitor asks Australians to name, without prompting, brands they trust and brands they distrust, and to give detailed, open-ended reasons for these feelings.

Each year over 20,000 Australians provide us with a detailed list of brands they trust or distrust and the reasons they feel that way. From a base of over 1,000 different brands mentioned each year, we track more than 200 brands across 27 industries that are mentioned with regularity.

For brands or industries with less mentions, we also conduct deep-dive surveys to understand Australians' perceptions and drivers of these at a deeper level.

Key Brands included in Risk Report December 2025

7 Eleven, AAMI, ABC, Adidas, AFL, Afterpay, AGL, ahm, Airbnb, ALDI, Aliexpress, Alinta Energy, Allianz, Alphabet Inc., ALP/Labor Party, Amaysim, Amazon, American Express, AMP, Ampol/Caltex, ANZ, APIA, Apple, Arnott’s, Atlassian, Australian Red Cross, Australian Tax Office, Aussie Broadband, Australia Post, Australian Ethical, AustralianSuper, Bank Australia, Bank of Queensland, BankSA, Bankwest, BCF, Bega, Belong, Bendigo Bank, Beyond Bank, BHP, Big W, BlackRock, BMW, Body Shop, Boeing, Bonds, Bosch, BP, Bravus/Adani, Budget Direct, Bunnings, Bupa, Cadbury, Cancer Council, Catch Of The Day, CBA, CBUS, Centrelink, Channel 10, Channel 7, Channel 9, Chemist Warehouse, Chevron, Choice, Citibank, Coca-Cola Amatil, Coles, Colgate-Palmolive, Costco, Cotton On, Country Road, Crown casinos, CSIRO, CSL, Dan Murphy's, David Jones, Dell, Deloitte, Disney, Doctors Without Borders, Dodo, Domino’s Pizza, Drakes Supermarket, Dyson, EB Games, eBay, Elders, Electronic Arts (EA), Energy Australia, Ergon Energy, Ernst & Young, Exxon, Facebook/Meta, Fairfax Media, Federal Government, First State Super / Aware Super, Flight Centre, Flying Doctor Service, Foodland, Ford, Fortescue Metals, Fox, Foxtel, GIO Insurance, Glencore, Google, Great Southern Bank, Greenpeace, Hancock Prospecting, Harris Farm, Harvey Norman, HBF, HCF, Heritage Bank, Hesta, Holden, Honda, HP, HSBC, Huawei, Hungry Jack’s, Hyundai, IGA, iiNet, IKEA, ING, Instagram, JB Hi-Fi, Jetstar, Johnson & Johnson, Kellogg's, KFC, Kia, Kmart, Kogan, KPMG, Latitude Financial Services, Lego, LG, Liberal Party, Local Government, Macquarie Bank, Mazda, McDonalds, me/ me bank/ Members Equity, MECCA, Medibank, Medicare, Mercedes-Benz, Microsoft, Miele, Mitre 10, Mitsubishi, Monsanto, Myer, NAB, Nestle, Netflix, NewsCorp, nib, Nike, Nintendo, Nissan, Norco, NRMA, Officeworks, Optus, Origin Energy, Patagonia, PayPal, People's Choice Credit Union, Pepsi Co, Petbarn, Pfizer, Priceline, PwC, QANTAS, QBE Insurance, QSuper, RAA, RAC, RACQ, RACT, RACV, Rebel Sport, Red Energy, Reject Shop, Repco, Reserve Bank of Australia, Rest Super, Rio Tinto, RSPCA, Salvation Army, Samsung, Sanitarium, Santos, SBS, Shein, Shell, Singapore Airlines, Sky news, Sony, Specsavers, Sportsbet, Spotify, Spotlight, St George, St John Ambulance, St Vincent de Paul, Starbucks, State Government, Subaru, Suncorp, Supercheap Auto, Sydney Morning Herald, Sydney Water, Synergy, Tabcorp, Target, Teachers Mutual Bank, Telstra, Temu, TerryWhite/Chemmart, Tesla, The Age, The Good Guys, The Guardian, The Iconic, TikTok, Toyota, TPG, Twitter/X, ubank, Uber, Unilever, Uniqlo, Unisuper, Vanguard, Virgin, Vodafone, Volkswagen, Wesfarmers, Westfield, Westpac, Who Gives A Crap, Wish, Woodside Petroleum, Woolworths, World Vision, YOUI, YouTube.