In this report, you’ll get vital information on:

How Australia’s biggest brands (with 20+ mentions in the past year) are ranked on Net Trust and Net Distrust during Jan 2023 to Dec 2023 with the previous ranking from 12 months ago also included in this report
Drivers of Trust and importantly the Drivers of Distrust across all industries combined
Examples of reasons Australians trust and distrust brands in their own words

You can use this report to:

Understand and benchmark where your brand sits within the Trust and Distrust landscape in Australia overall and within your industry (for brands with 20 or more mentions in the period)
Share the PDF report within your organisation, with a hardcopy report also provided
Minimise material risk to your brand by understanding and addressing Distrust
Develop strategy that delivers sustainable long-term results for customers, shareholders and staff

Additional Information

The Roy Morgan Risk Monitor asks Australians to name, without prompting, brands they trust and brands they distrust, and to give detailed, open-ended reasons for these feelings.

Each year almost 25,000 Australians provide us with a detailed list of brands they trust or distrust and the reasons they feel that way. From a base of around 900 different brands mentioned each year, we track around 200 brands across 26 industries that are mentioned with regularity.

For brands or industries with less mentions, we also conduct deep-dive surveys to understand Australians' perceptions and drivers of these at a deeper level.

Key Brands included in Risk Report February 2024

7-Eleven, AAMI, ABC, Adidas, AFL, Afterpay, AGL, ahm, ALDI, Alinta Energy, Allianz, ALP/Labor Party Amaysim, Amazon, American Express, AMP, Ampol/Caltex, ANZ, APIA, Apple, Arnott’s, Atlassian, Aussie Broadband, Australia Post, Australian Ethical, Australian Greens, Australian Tax Office, AustralianSuper, Bank Australia, Bank of Queensland, BankSA, Bankwest, BCF, Bega, Bendigo Bank, Beyond Bank, BHP, Big W, Blackmores, BlackRock, Body Shop, Bonds, Bosch, BP, Bravus/Adani, Budget Direct, Bunnings, Bupa, BWS, Cadbury, Cancer Council, Catch Of The Day, CBA, Centrelink, CGU Insurance, Chemist Warehouse, Chevron, Choice, Citibank, Coca-Cola Amatil, Coles, Colgate-Palmolive, Costco, Cotton On, Country Road, Crown Casinos, CSIRO, CSL, Dan Murphy’s, David Jones, Defence Health, Dell, Deloitte, Disney, Dodo, Domino’s Pizza, Drakes Supermarket, Dyson, eBay, Elders, Electronic Arts (EA), Energy Australia, Ergon Energy, Ernst & Young, Exxon, Facebook/Meta, Fairfax Media, Federal Government, Flight Centre, Foodland, Ford, Fortescue Metals, Fox, Foxtel, GIO Insurance, Glencore, Google, Great Southern Bank, Greenpeace, Hancock Prospecting, Harris Farm, Harvey Norman, HBF, HCF, Herald Sun, Heritage Bank, Holden, Honda, HP, HSBC, Huawei, Hungry Jack’s, Hyundai, IGA, iiNet, IKEA, ING, Instagram, JB Hi-Fi, Jetstar, Johnson & Johnson, Kellogg’s, KFC, Kia, Kmart, Kogan, KPMG, Latitude Financial Services, Lego, Lendlease, LG, Liberal Party, Local Government, Macquarie Bank, Mazda, McDonald’s, ME Bank, MECCA, Medibank, Medicare, Mercedes-Benz, Microsoft, Miele, Mitre 10, Mitsubishi, Moderna, Monsanto, Myer, NAB, NDIS, Nestlé, Netflix, Network 10, NewsCorp, nib Health Funds, Nike, Nine Network, Nintendo, Nissan, NRMA, Officeworks, Optus, Origin Energy, OTR (On The Run), Oxfam, Patagonia, PayPal, People’s Choice Credit Union, Petbarn, Pfizer, Priceline, PwC, Qantas, QBE Insurance, QSuper, RAA, RAC, RACQ, RACT, RACV, Ray White, Rebel Sport, Red Cross, Red Energy, Reject Shop, Repco, Reserve Bank of Australia, Rest Super, Rio Tinto, Royal Flying Doctor Service, RSPCA, SA Water, Salvation Army, Samsung, Sanitarium, Santos, SBS, Seven Network, Shannons Insurance, Shein, Shell, Simply Energy, Singapore Airlines, Sky News, Sony, Specsavers, Sportsbet, Spotify, Spotlight, St John Ambulance, St. George, St. Vincent de Paul, State Government, Subaru, Subway, Sukin, Suncorp, Supercheap Auto, Sydney Morning Herald, Synergy, Tabcorp, Target, Teachers Health Fund, Teachers Mutual Bank, Telstra, Temu, Terrywhite/Chemmart, Tesla, The Age, The Australian, The Body Shop, The Good Guys, The Guardian, The Iconic, TikTok, Toyota, TPG, Twitter/X, ubank, Uber, Unilever, Uniqlo, Unisuper, Vanguard, Virgin, Vodafone, Volkswagen, Wesfarmers, Westpac, Who Gives A Crap, Wish, Woodside Petroleum, Woolworths, World Vision, Youi, YouTube.