In this report, you’ll get vital information on:

How Australia’s biggest brands (with 20+ mentions in the past year) are ranked on Net Trust and Net Distrust during July 2021 to June 2022
Drivers of Trust and importantly the Drivers of Distrust across all industries combined
Examples of reasons Australians trust and distrust brands in their own words

You can use this report to:

Understand and benchmark where your brand sits within the Trust and Distrust landscape in Australia overall and within your industry (for brands with 20 or more mentions in the period)
Share the PDF report within your organisation, with a hardcopy report also provided
Minimise material risk to your brand by understanding and addressing Distrust
Develop strategy that delivers sustainable long-term results for customers, shareholders and staff

Additional Information

The Roy Morgan Risk Monitor asks Australians to name, without prompting, brands they trust and brands they distrust, and to give detailed, open-ended reasons for these feelings.

Each year around 20,000 Australians provide us with a detailed list of brands they trust or distrust and the reasons they feel that way. From a base of around 900 different brands mentioned each year, we track around 200 brands across 26 industries that are mentioned with regularity.

For brands or industries with less mentions, we also conduct deep-dive surveys to understand Australians' perceptions and drivers of these at a deeper level.