It has been long recognised that consumer confidence – or the population's response to economic events such as share market crashes, petrol price increases, interest rate rises – is more important than actual events themselves. This makes the Roy Morgan Consumer Confidence Report a key indicator of how people are reacting – and likely to react in the future – to events in terms of their expenditure. Understanding consumer confidence trends is a major advantage when designing and implementing business strategy.
The report looks at consumer confidence from a broad monthly perspective, as well as a more detailed weekly rating which allows a closer analysis of people's reactions to societal changes influenced by economic, political and environmental events. Monthly consumer confidence ratings stem back to the year 2000, allowing thorough interpretation of the consumer confidence of Australians over a number of years.
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