This Roy Morgan Automotive Leading Indicators report provides a detailed understanding of those people who are intending to buy a new vehicle in the next four years. The report is based on two years of trended car buying intention data. Within this data is a graphical snapshot of how car buying intention within the next four years fluctuates with consumer confidence levels, as well as car buying intention over the next one year. It also breaks down car buying intention in the next four years into vehicle type (passenger, SUV, commercial) as well as car make. The makes in this report include Ford, Holden, Toyota, Honda, Hyundai, Mazda, Mitsubishi, Nissan, Subaru, Volkswagen, Audi, BMW, Lexus and Mercedes-Benz.
The information contained within this report offers a broad view of people's intentions and preferences for future car purchases. Because the report offers recent trended data it can be used to assess recent advertising strategies of particular car manufacturers, as well as designing stronger and more efficient campaigns for the future.
The results in this report are presented in easy-to- read line charts, bar graphs and tables.
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