The Roy Morgan Most Trusted Brand Awards Report 2025 details the Roy Morgan Most Trusted Brands Awards event, held in September 2025. Results and insights are based on analysis of surveys with more than 21,000 Australians each year via the ongoing Risk Monitor, conducted by Roy Morgan since 2018. The report includes Australia’s most trusted brand winners and finalists in the following 22 industries, as well as the overall winner (Best of the Best). The report also includes an overview of trust and distrust trends and insights for each category:

Supermarkets and Convenience Stores
Retail
Department and Discount Department Stores
Consumer Products
Services
Charities
Technology
Travel and Tourism
Food and Beverage
Automotive
Payments, Cards and Loans
Superannuation and Wealth Management
Insurance
Private Health Insurance
Utilities
Government Services
Media
Pharmaceutical
Banks
Telecommunications
Mining and Petroleum
Video Sharing and Social Media

Through this unique research, Australians provide us with unprompted detailed lists of brands they trust or distrust and the reasons they feel that way – in their own words.

From a base of around 1,000 different brands mentioned each year, we track over 200 brands that are mentioned with regularity. For brands or industries with less mentions, we also conduct deep-dive surveys to understand Australians' perceptions and drivers of these at a deeper level.

Find out who is the most trusted brand and finalists in your industry, as well as an overview of key insights for each industry and a trend chart showing Trust, Distrust and Net Trust/Distrust Scores for each industry is included in the Roy Morgan Most Trusted Brand Awards Report.

Eligible Brands included in Roy Morgan Most Trusted Brand Awards Report 2025:

7-Eleven, AAMI, ABC, Adidas, AGL, AHM (Australian Health Management), ALDI, AliExpress, Alinta Energy, Allianz, Alphabet Inc., Amaysim, Amazon, American Express / AMEX, AMP, Ampol/Caltex, ANZ, APIA (Australian Pensioners Insurance Agency), Apple, Arnott's, ATO / Australian Tax Office, Aussie Broadband, Australia Post, Australian Retirement Trust (ART), AustralianSuper, Bank Australia, Bank of Queensland, BankSA, Bankwest, BCF (Boating, Camping, Fishing), Bega, Belong, Bendigo Bank, Best&Less, BHP, Big W, BlackRock, Blizzard, BMW, Body Shop, Boeing, Bonds, Bosch, BP, Budget Direct, Bunnings, Bupa, Cadbury, Cancer Council, CBA, Centrelink, Channel 10, Channel 7, Channel 9, Chemist Warehouse, Choice, Coca-Cola Amatil / Coke, Coles, Colgate Palmolive, Costco, Cotton On, CSIRO, CSL, Dan Murphy's, David Jones, Disney, Dodo, Drakes Supermarket, Dyson, EB Games, eBay, Elders, Electronic Arts (EA), Energy Australia, Ergon Energy, Exxon, Facebook / Meta, Fairfax Media, Federal Government, First State Super, Foodland, Ford, Fortescue Metals, Fox, Foxtel, GIO Insurance, Google, Great Southern Bank, Greenpeace, Hancock Prospecting, Harris Farm, Harvey Norman, HBF (Hospital Benefits Fund), HCF (Hospitals Contribution Fund of Australia), Heritage Bank, Hesta, Honda, HP / Hewlitt Packard, HSBC, Huawei, Hungry Jacks, Hyundai, IGA, iiNet, IKEA, ING, Instagram, JB Hi-Fi, Jetstar, Johnson & Johnson, KFC, Kia, Kmart, Kogan, Lego, LG, Local Government, Macquarie Bank, Mazda, McDonalds, ME / ME Bank / Members Equity, MECCA, Medibank Private Limited, Medicare, Mercedes Benz, Microsoft, Mitre 10, Mitsubishi, Myer, NAB, NDIS, Nestle, Netflix, NewsCorp, nib, Nike, Nintendo, Nissan, NRMA, Officeworks, Open AI/ChatGPT, Optus, Origin Energy, Patagonia, PayPal, People's Choice Credit Union, Pfizer, Playstation, Priceline, PwC, Qantas, QBE Insurance, RAA (Royal Automobile Association of South Australia), RAC (Royal Automobile Club of Western Australia), RACQ, RACT, RACV, Rebel Sport, Red Cross, Red Energy, Reject Shop, Repco, Reserve Bank of Australia, Rest Super, Rio Tinto, Roy Morgan, RSPCA, Salvation Army, Samsung, Sanitarium, Santos, SBS, Seven West Media, Shannons Insurance, Shein, Shell, Sky/Sky news, Smith Family, Sony, SpaceX, Specsavers, Spotify, Spotlight, St George, St Vincent de Paul, Starbucks, State Government, Subaru, Suncorp, Supercheap Auto, Synergy, Target, Teachers Mutual Bank, Telstra, Temu, Tesla, The Good Guys, The Guardian, The Iconic, TikTok, Toyota, TPG, Twitter / X, ubank, Unilever, UniSuper, Valve, Vanguard, Virgin, Vodafone, Volkswagen, Water Corporation WA, Wesfarmers, Westpac, Who Gives A Crap, Woodside Petroleum, Woolworths, World Vision, YOUI, YouTube.