Many organisations try to measure trust, with varying degrees of success. However, even the best of these measurements misses the most significant part of the story: Distrust. Only Roy Morgan measures this otherwise invisible corrosive force.
Unless you understand Distrust and know specifically how it affects your industry and your brand, you are unprotected against a major risk with enormous bottom-line implications. The Roy Morgan Risk Report delivers this information, providing Australian-operated businesses, companies and other entities with crucial data and insight into trust and more importantly Distrust among their own consumers and the wider Australian public.
The report breaks down Net Trust across Australian industries including:
In this report, you’ll get vital information on:
You can use this report to:
The Roy Morgan Risk Monitor asks Australians to name, without prompting, brands they trust and brands they distrust, and to give detailed, open-ended reasons for these feelings.
Each year almost 8,000 Australians provide us with a detailed list of brands they trust or distrust and tell us why. From a base of around 800 different brands mentioned each year, we track approximately 200 brands across 25 industries that are mentioned with regularity.
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