About This Report

The sixth edition of the 'Roy Morgan Wealth Report' provides financial institutions, government and other organisations with unique insights into Australians’ personal wealth by measuring both debt and assets. It uses information derived from the most extensive and long-running study of consumer financial behaviour in Australia to fill the knowledge gaps around individual wealth across the whole population.
With the onset of COVID, the state of wealth worldwide was severely impacted. This report takes the start of the pandemic (March 2020) as the initial point of focus and measures the impact on Australia of this global upheaval and tracks the changes in wealth up until March 2023. To provide historical context, the time-series charts in this report show data back to 2007, although commentary is focused on the differences between March 2020 and March 2023.
It details the makeup of both assets and debt and the wealth breakdown across a range of variables including age, state location, wealth deciles and employment type.

Each edition also includes a special spotlight. For the sixth edition, this is the change and difference in wealth outcomes based on home ownership status: those owing their home outright, those paying off their home and those renting.
In this report, you’ll gain a better understanding of Australians’:

Personal Wealth
Personal Debts
Net Wealth

You’ll be able to view:

Detailed Asset Analysis
Demographic and Geographic Trends
Long-term National Trends

You can use this report to:

See how demographic shifts are altering assets and debt in Australia, and the impact this is having on Net Wealth
Scope your own client/customer data against the bigger picture of personal wealth in Australia
Inform policy decisions (for Banks, Financial Institutions, Government and more) on vital issues including retirement funding for an ageing population.
Maximise advertising spend to reach the most receptive audience (for Corporations, Government and NGOs)
Ensure organisational strategic plans account for changing wealth trends across the population.

Additional Information

Roy Morgan has a uniquely large and detailed source of financial data, compiled from more than 50,000 interviews annually over more than two decades.

This report explores personal wealth and debt, providing crucial information with detailed segment analysis, including wealth deciles, demographics, geographic breakdowns, and psychographics.

It provides users with an evidence-based understanding of the state of Australians’ personal wealth and debt: its composition, where it is held, who holds it and how that is changing.