About This Report

The seventh edition of the 'Roy Morgan Wealth Report' provides financial institutions, government and other organisations with unique insights into Australians’ personal wealth by measuring both debt and assets. It uses information derived from the most extensive and long-running study of consumer financial behaviour in Australia to fill the knowledge gaps around individual wealth across the whole population.

With the sixth report having tracked the changes between the 12 months to March 2020 (the start of COVID) and the 12 months to March 2023, this report tracks the changes in wealth between the 12 months to March 2023 and the 12 months to March 2024. To provide historical context, the time-series charts in this report show data back to 2007 (just prior to the GFC), although commentary is focused on the differences between March 2023 and March 2024, with some reference also to the three years between March 2020 and March 2023.

It details the makeup of both assets and debt and the wealth breakdown across a range of variables including home ownership status, generation, wealth deciles, states and city and country locations.

Each edition also includes a special spotlight. For the seventh edition, we present two spotlights: the first is the change and difference in wealth outcomes based on home ownership status: those owning their home outright, those paying off their home and those renting; the second spotlight focuses on the change and difference in wealth outcomes based on generations: Interwar, Baby Boomers, Gen X, Gen Y and Gen Z.

In this report, you’ll gain a better understanding of Australians’:

Personal Wealth
Personal Debts
Net Wealth

You’ll be able to view:

Detailed Asset Analysis
Demographic and Geographic Trends
Long-term National Trends

You can use this report to:

See how demographic shifts are altering assets and debt in Australia, and the impact this is having on Net Wealth
Scope your own client/customer data against the bigger picture of personal wealth in Australia
Inform policy decisions (for Banks, Financial Institutions, Government and more) on vital issues including retirement funding for an ageing population.
Maximise advertising spend to reach the most receptive audience (for Corporations, Government and NGOs)
Ensure organisational strategic plans account for changing wealth trends across the population.