This first edition of 'The Roy Morgan Wealth Report' is based on the most extensive and longest running study of consumer financial behaviour in Australia. It compares the wealth data for 2007 just prior to the GFC and looks at the recovery over the decade to 2017, across a range of variables including states, age groups, genders, generations and Roy Morgan's psychographic 'Helix' segments - within which we identify subgroups or 'Personas', made up of individuals sharing key characteristics.
The aim of the report is to gain an overall understanding of the state of Australian's personal wealth, in terms of its composition, where it is held, who holds it and growth rates. Given the importance of wealth to the population's economic resilience and future, particularly around issues such as retirement funding in an aging population, it is imperative to have a deep understanding of how the distribution and growth of wealth has shifted and where it is likely to move in coming years.
With this report you will gain an in-depth understanding through the consumer lens of how Australians are positioned in terms of wealth and debt over the last decade. This comprehensive analysis across all types of assets and debts, enabling a more holistic understanding of consumer financial needs rather than the normal 'silo' or product approach.
Roy Morgan Research has a uniquely large and detailed source of financial data, compiled from more than 50,000 face-to-face interviews annually.
This report explores the issues relating to the makeup of personal wealth and debt, detailed segment analysis including wealth deciles, demographics, geographics and psychographics.