Unveiling new research on the relationship between consumers, media, agencies and advertisers, the State of the Nation MEDIA REPORT, takes a penetrating look at the role of trust and particularly distrust in the media ecosystem.
While everyone laments the loss of the traditional business models in media as the future is seen in pure digital terms, this latest research shows all is not all as it seems – cracks are appearing – and the future may not be anything like what we are constantly being asked to believe.
Have we trusted too much?
The future of media, in all its forms, for consumers, brands and agencies can only be understood by following the money.
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