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About this Report

This report contains a detailed overview of the food & grocery market in Australia today together with trended data spanning 9 years. The report covers the total grocery market, as well as reporting on all sub-categories, namely: Supermarkets, Fresh Food, Fresh Meat, Fresh Delicatessen items, Fresh Bread, Fresh Fruit/Vegetables and Fresh Fish/Seafood.

It looks at long- and short-term trends for the market size and share (in dollars), customer numbers and cross visitation at major supermarkets and for each grocery category.

All data is at a National level, and state-based reports are available on request.

Benefits of this Report

The trended data and graphs within the Supermarket & Fresh Food Currency report provide key market metric information on the food and grocery market size and trends in Australia – dollars and customers - focussing on Supermarkets as well as other fresh food retailers. They provide vital trended information on these key metrics, delivering a cost effective tool for measurement and evaluation of marketing effectiveness.

Additional Information

The insights are drawn from Roy Morgan Single Source, an ongoing face-to-face survey of approximately 50,000 Australians annually. The data is presented in easy-to-read line and bar graphs, tables, and pie-charts.

Companies included in this report include:

Woolworths including Safeway, Woolworths Online, Woolworths Metro; Coles, Coles Online, Coles Express; Aldi; IGA including IGA X-press; Other supermarkets. “Other supermarkets” include stores such as Amazon, Costco, Foodworks, Foodland, Drakes, Spudshed, Asian Supermarkets and convenience stores, such as Seven Eleven, and Milk Bars/corner stores.

All data is at a national level, and state-based reports are available on request.

This Report is not accessible under the Subscriptions & Packages options