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About this Report
This report contains a detailed overview of the food & grocery market in Australia today together with trended data spanning 9 years. The report covers the total grocery market, as well as reporting on all sub-categories, namely: Supermarkets, Fresh Meat, Fresh Delicatessen items, Fresh Bread and Fresh Fruit/Vegetables.
It looks at long- and short-term trends for the market size and share (in dollars), customer numbers and cross visitation at major supermarkets and for each grocery category.
All data is at a National level, and state-based reports are available on request.
Benefits of this Report
The trended data and graphs within the Supermarket & Fresh Food Currency report provide key market metric information on the food and grocery market size and trends in Australia – dollars and customers - focussing on Supermarkets as well as other fresh food retailers. They provide vital trended information on these key metrics, delivering a cost effective tool for measurement and evaluation of marketing effectiveness.
The insights are drawn from Roy Morgan Single Source, an ongoing face-to-face survey of approximately 50,000 Australians annually. The data is presented in easy-to-read line and bar graphs, tables, and pie-charts.
Companies included in this report include:
Woolworths including Safeway, Woolworths Homeshop, Woolworths+Petrol, Coles, Bi Lo, Coles Online, Coles Express, IGA including IGA X-press, Aldi, Brumby's Bakery and Bakers Delight.
All data is at a national level, and state-based reports are available on request.
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