Roy Morgan collects detailed information on Young Australians, aged 6-13 years. While children rarely shop on their own, they are either the primary decision maker or influencer for many categories of products.
This report provides insight into Young Australians’ influence on buying decisions for cars, holidays, clothes, shoes, technology items, toiletry items and food decisions. It looks at their sources of money, the amount they have in savings, what they spend their money on, as well as their average weekly consumption of food and drinks. The report also looks at the stores they have visited in the last 4 weeks.
This report encapsulated only a fraction of the richness of the data available. For the full report see ”Understanding Young Australians” available via the Online Store, or contact Roy Morgan for database subscription details.
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