Roy Morgan collects detailed information on Young Australians, aged 6-13 years. They enjoy entertaining TV commercials but recognise that some advertisers can be 'sneaky'. This report provides insight into Young Australians’ media consumption. It looks at attitudes towards media, usage of newspapers, magazines, television both free to air and subscription TV, radio, Internet use and cinema visitation.
This report encapsulated only a fraction of the richness of the data available. For the full report see ”Understanding Young Australians” available via the Online Store, or contact Roy Morgan for database subscription details
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