Roy Morgan collects detailed information on Young Australians, aged 6-13 years. For children in Australia, new technology is a way of life. The main reason of owning a mobile is to stay in contact with family, and to SMS. This report provides insight into Young Australians' uptake of mobile phones. It looks at the origin of their mobile phone, their reason for owning a mobile, SMS activity, pre paid phone uptake and attitudes toward mobile phones.
This report encapsulated only a fraction of the richness of the data available. For the full report see ”Understanding Young Australians” available via the Online Store, or contact Roy Morgan for database subscription details.
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