General Information

Who we are

Roy Morgan is Australia’s best known and longest established market research and public opinion Survey Company. Roy Morgan was founded in 1941 by Roy Morgan. Since then, Roy Morgan has grown and prospered. While originally specialising in public opinion, corporate image and media measurement, the company has expanded to cover all aspects of market research information gathering whether by personal interviews, the telephone, self-administered or the Internet.


What type of products do we offer?

We currently have an extensive range of Reports and Profiles available in Australia and New Zealand.

Our large range of standard profiles available across all industries provide a broad understanding of the demographics, attitudes, activities and media usage of your target profile.

Our wide selection of reports provides a more general overview of the industry and a detailed analysis of key industry measures. Some of our reports include Satisfaction reports, Intention reports and industry currency reports.


What industries do we cover?

Our collection of reports and profiles cover an extensive range of industries including Automotive, Banking and Finance, FMCG, Gambling, Insurance, Media and Sponsorships, Property, Retail, Sport, Telecommunications and Technology, Travel and Leisure, and Utilities.


Why use Roy Morgan Online Store?

Roy Morgan Online Store provides detailed target profiles and reports through a website allowing access to some of the world’s most insightful, robust consumer research, with unmatched accuracy, integrity and sheer power of Roy Morgan Single Source.

Roy Morgan Online Store has a comprehensive selection of market research and industry reports along with detailed target profiles.


Browsing Our Online Catalogue

How do I use Roy Morgan Online Store?

Roy Morgan Online Store allows you to search for products in various ways using keywords, country, industry, and category or brand searches.

You can also browse all of our reports and profiles by clicking through the categories on the left hand side of the page. This will allow you to navigate through the different profiles and reports available by country and then industry category. Once you have found a product that interests you click on the title to view a more detailed description of the product available and a sample.


Where is the search located and how do I use it?

Search is located on the Home and Products page.

This can be accessed from any page by simply clicking on the search tab located on the top of each page. You can type any term into the search bar and it will search our reports and profiles for these terms.


Our Reports

What types of reports do you have?

Roy Morgan Online Store has reports available in many industries. Our various reports available include Satisfaction Reports, Leading Indicator Reports, State of the Nation Reports, Specific Industry Based Reports and Currency Reports.

If you cannot find the report that you are looking for it is likely that we have the data available but this report has not made it into our catalogue yet so please contact us to discuss your requirements. You can contact us on 1800 633 813 or via the contact us form on the bottom of the homepage.


Who produces the reports?

The reports are produced by Roy Morgan professionals using Roy Morgan Single Source data.


How are reports priced?

The reports and profiles available on the Online Store range in price from $275 to $65,000 AUD.


Our Profiles

What are profiles?

Unlike our detailed reports, profiles provide a very broad analysis of your target audience in terms of demographics, attitudes, activities and media usage through the use of tables and charts. Please click here to view a sample profile.


Who produces the profiles?

Profiles are produced by Roy Morgan professionals using Roy Morgan Single Source data.


How are profiles priced?

Our standard profiles are priced at $1,529 AUD including GST. Our premium target profiles are priced at $4,950 AUD including GST.


Making a Purchase

How do I add or remove a product from my Shopping Cart?

You can add a product to your cart at any time during your browse through our store.

  1. Simply click the ‘Add to Cart’ button and the product will be added to your cart and you can see that there is a product in there in the top right hand cart
  2. You can view the products in the cart by hovering over the cart on the top right hand side
  3. If you wish to remove an item from the cart simply click the minus sign next to the product. Complete the rest of the payment and click submit order

How can I view or access my Shopping Cart?

Your shopping cart can be accessed from any page on the site by clicking on the cart icon on the top right hand side of any page on the site. You are able to see what products you have in the cart by hovering over the cart icon and then you can click on check out if you have finished browsing.


How do I purchase a product?

To purchase a product you need to add the item to your shopping cart.

Once it is added to your cart you can proceed through to the checkout stage and complete all of the required steps.


What types of payment are accepted?

Roy Morgan Online Store accepts MasterCard, Visa and AMEX credit cards or you can pay via Electronic Funds Transfer.


Is GST added to the price of the product?

All of our prices quoted include GST.


What is the checkout process for purchasing a product?

  1. Once you have added your product/s to your shopping cart, hover over the cart and then click on the ‘checkout’ button.
  2. Once you are in the checkout enter all of your details
  3. If you have a discount coupon code enter it and then click apply
  4. Once you have completed all fields click on submit order

How will I receive my purchased product?

All of our products are delivered electronically to My Account. My Account can be accessed by signing into your Roy Morgan Online Store account. Once you have signed in you can access My Account on the left hand side panel of the screen. Your product will be available from My Account to download at any time.


How long does delivery take?

Items purchased online via credit card may either be available for immediate download or may have a number of days required to produce the product but this will be specified on the product.

If you are paying via EFT transaction the product will become available to you once the payment has been made. Once the payment has been made the product will be available via My Account.

If the product you are purchasing is an annual subscription then you will receive the report as and when they are released.


How to become a member

How do I register?

When making a purchase, the checkout process will automatically ask you to login or create a new account. You can also register using the ‘Register’ link located at the bottom of the Log In page.


I forgot my password. What do I do?

Please click on the forgotten password link in the login/register area and an automatically generated password will be sent through to you. Use this password to login and use your Roy Morgan Online Store account. You can change your password by logging into your Roy Morgan Online Store account and locating Change Password on the left hand side panel of the screen.


How can I change my account information?

You can change your account information by logging into your Roy Morgan Online Store and locating the My Details tab on the left hand panel.


What is ‘My Account’

My Account provides a number of services for you to easily access and monitor your purchases made. My Account, located on the top right hand menu, is where newly purchased products are delivered. You can access My Account by logging onto the site with your username and password. From here, you can view your purchases and overall order history in My Orders. The My Details located on the left hand menu also allows for access to other personal information such as changing your name, phone number, password, and other account details.


Market Research Updates: e-Newsletters

Why sign up?

Our e-Newsletters allow us to provide you with interesting and insightful updates into your current market. Our subscribers benefit from receiving the latest updates on data and trends across industries. Our Market Research Updates provide current press releases, links to new products on the site and are a good way to receive special offers on profiles and reports.


How do I sign up for free Market Research Updates?

You can sign up to start receiving free Market Research Updates by simply going to our home page and clicking on the link for ‘Free Research Updates’.


Refund Policy

Purchasers acknowledge that Roy Morgan Research Pty Ltd has a general “no refund” policy with respect to Report purchases due to the nature of the information being sold. We unfortunately cannot accept returns of products once they have been delivered. If you have any questions about a report’s coverage or relevance, simply contact us for assistance.


Need More Information?

Contact Us

If you would like more information on any of products or would like to speak directly to one of our Sales Representatives please call the

Roy Morgan Online Store on 1800 633 813 or

Email any queries to enquiries@roymorgan.com