It’s been a long held belief at Roy Morgan Research, that successful market research relies on the goodwill of the public. Protecting the privacy of the people who make our business possible is one way of ensuring ongoing goodwill, and is therefore vital to our ongoing business success.
The Federal Privacy Act 1988, and the Amendment of 2000, is legislation that defines a set of National Privacy Principles (NPP’s) that govern the way organisations collect, use, protect and disclose personal information.
Roy Morgan Research embraces these principles because they build on our company objective – to protect the privacy of respondents, clients and other people associated with our company.
The purpose of Market Research is to gather and present the opinions of the public directly to the people making decisions about goods, services or social policies that touch many aspects of our daily lives.
To enable this to happen, Roy Morgan Research asks members of the public for their opinions on a variety of different issues.
Roy Morgan Research uses data at an aggregate level, that is, we use the combined answers of many people to draw conclusions as to the opinions of broad segments of the population.
Sometimes Roy Morgan Research collects ‘personal’ information from respondents. Most often this is used to verify that the person gathering the information captured the respondents true and correct opinions. We audit at least ten percent of all our interviewers work to ensure the interview is authentic and the data collected was accurate, by cross checking with the respondent.
Personal information can also be used to enable us to gain an accurate picture of what certain groups of people in society think, for example, what percentage of young people take public transport to work? How could the public transport system be improved to encourage more young people to use it?
Personal information is never passed on to organisations or individuals outside Roy Morgan Research without the consent of the person identified by that information.
Roy Morgan takes all reasonable precautions to protect information held about people who make our research possible.
All our systems are security protected and all Roy Morgan staff and interviewers must sign a confidentiality agreement upon commencing with the company. Hard copy information is stored securely then destroyed after 18 months.
As set out in the National Privacy Principles, individuals may seek access to and request the correction of, or deletion of personal information held about them while this information remains identifiable. Please speak to our Privacy officer for further information.
If you have any questions or concerns please contact the Privacy Officer at Roy Morgan Research.
Address: Privacy Officer
Roy Morgan Research
GPO BOX 2282U